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CLIENT PROJECTS
A selection of projects spanning cultural strategy, consumer insights, brand positioning, and market expansion. Explore how cultural understanding is translated into meaningful business and brand decisions.
IBERIA
Cross-Cultural Strategy | Cultural Intelligence & Insight | Brand Positioning & Narrative
INNISFREE
Cross-Cultural Strategy | Cultural Intelligence & Insight | Market Entry & Localisation | Brand Positioning & Narrative | CX & Ecosystem Strategy
PONOS
Cross-Cultural Strategy | Cultural Intelligence & Insight | Brand Positioning & Narrative
LEVI'S
COACHELLA
VAN CLEEF ARPEL
BRITISH AIRWAYS
Explore
The Best Tatarte de Saumon
The dish that commences this flavour sensation journey. EN: If I had to choose a dish or a cuisine to represent how this sensory journey starts, it would be the Tartare de Salmon I had on my 33th birthdays at Cassis in the south of France. The dish that began this flavour sensation journey. After a scorcher hike the day before my birthday to Calanque d’en Vau, I had a snail slow morning, strolling, rolling down the 30 degree hill slope to the fisherman town, Cassis to enjoy t
Wine Harvest at Alsace
"Un seul, deux seul, trois seul, sil vous plait!" "Qu'est ce-que seul est masculin ou feminin?" "Vide!!!" "Deux vide!" Vendangers (harvest in French) started last week in France across the wineland from Bourgogne, Champagne, and up north to Alsace. The riping season is later than the previous years due to the cold winter and summer with a blast of a sudden cold front with snow this Spring in which there was a warming lands night across wine year with winegrowers putting candl
Train in Europe: Trick or Treat
This time of the year last year, I was preparing to attend a wedding in France, precisely the border of France and Spain, hopping between the Mediterranean part of these two countries. 4 years living in France had me (acquire my familiarity…) familiar with the transportation system, in the sense of not just knowing how to book the complicated logistics across the country, between countries with the European Union, and the worst part of its travel. I mean…. how bad could it go
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