top of page
A large jetliner flying through a blue s

Market: China

Media channel: In-flight magazine

IBERIA

Role: Chinese Sub-Editor

Language: English and Chinese (Simplified Chinese)

MY WRITING PROCESS

There are two main components of my writing:

  • Translated editorial and

  • Writing original creative copy.

RESEARCH :

For the translated editorial, I carefully compare the translated work to the original copy and conduct thorough research to ensure accuracy.

CHALLENGE :

A common issue in editorial translation is the use of direct translation, which often lacks creativity and fails to capture or misunderstand the original context.

This type of translation can be flat and boring, lacking the imagination and inspiration necessary to evoke a desire for travel.

STORYTELLING & PR SKILLS :

I employ my storytelling and writing skills to edit and create compelling narratives. I sprinkle pixy dust on the flat copy, transforming it into engaging and inspiring content that resonates with readers.

Iberia x Asturia- 1.jpg
Iberia x Asturia- 2.jpg
bottom of page